Teaching safety. Empowering success.

The Personal Safety & Empowerment Academy is the only provider of training solutions using techniques taught to Law Enforcement and Federal Officers.

Our mission is to equip individuals with the lasting knowledge and techniques to be prepared for the different milestones ahead.

We focus on 3 key development areas:

1) Personal Awareness and Safety
2) Emotional and Behavioral Maturity
3) Teamwork and Relationships

Personal Safety and Awareness

  • Awareness, Avoidance and Empowerment, our proprietary personal safety model based on practical and academic modules.

  • For children, teenagers, adults - Applicable to social, educational, corporate environments - How to recognize, avoid or address conflict.

  • How to identify and control fear across various types of practical scenarios.

Behavioral and Emotional Maturity

  • Key skill to be taught from a young age. Review of different scenarios and real-life situations - how to get empowered and take the best decisions especially when faced with threats.

  • Defining and analyzing stressful events - How to take action and keep stress under control.

  • Trusting yourself and your intuition in various threatening situations.

Teamwork and Relationships.

  • Pre-incident indicators - Predators use a variety of methods to gain control over their victims.

  • Understanding intent/ Having clear insight as well as asking the right questions - in addition to essential body language tips for building stronger relationships, running effective interviews etc.

  • How to work safely and effectively within teams. How to deal with potential threats in a team setting.

How we empower you.

We envision a world where nothing stands in the way of a human being achieving their greatest human potential.

About the founder.

LT Keith Jordan served 20 years in American law enforcement working closely with the world’s top defense agencies. Keith has trained with the FBI, served as a private investigator and lead negotiator, and trained SWAT teams. Since leaving the service, Keith has remained fiercely passionate about the power of defense. He set out to create the Personal Safety & Empowerment Academy to share his knowledge and experience with others on their journey to freedom and personal empowerment. Keith has been in the UAE for over 15 years.

“Self defense is not just a set of techniques, it's a state of mind that begins with the belief that you are worth defending.”

— Rorian Gracie

Start your journey to self-empowerment today!

Or change the lives of others by bringing our courses to your school or organisation.

Interested in learning more? Fill out this quick form and a member of our team will be happy to reach out with more information!